Truth Roofing

Truth Roofing is a sister company of Rock ‘n’ Roll Construction, founded in 2011 by Jeff McNatt. Before roofing, Jeff was a firefighter—a career he loved and desperately wanted to continue. Unfortunately, after enduring numerous injuries and surgeries, no department was willing to accept him back. Struggling to find work and provide for his family, Jeff eventually found himself working in sales for two different roofing companies. It didn’t take long for him to realize that both companies were being run by dishonest and crooked men. After witnessing the corruption, dishonesty, and outright theft that existed within the industry, Jeff decided he wanted no part of it. So, with zero clientele and one simple goal—to provide for his family in a way that honored God—he started Truth Roofing with a motto that still defines the company today:“The Company of Honesty & Integrity.”Jeff began by knocking doors. In his very first summer, Truth Roofing completed 52 homes. Only the first few came from door knocking—the rest came through referrals.It turns out that when you show up when you say you will, do what you say you’ll do, and keep your word, people remember. And the Lord blesses it.Today, 15 years later, Jeff has never relied on an online presence or paid advertising to build his company. Truth Roofing has grown almost entirely through referrals—one homeowner telling another about a man they could trust.15 years of referrals. 15 years of keeping his word. 15 years of building a business on honesty, integrity, hard work, and faith in God.

Today, Jeff and his 2nd born son Seth, owner of Rock ‘n’ Roll Construction, work side by side through their jointly operated companies to provide a complete range of residential construction services. From landscape design, outdoor living, and curb appeal to roof replacements, home remodeling, and insurance claims—we have the experience and resources to handle it all. Two companies. One family. One standard of honesty, integrity, and quality craftsmanship.